Privacy policy

Last updated: 27 May 2026

LYL operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our store at mylyl.com is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

  • Provide, Tailor, and Improve the Services. To perform our contract with you, process payments, fulfill orders, remember your preferences, manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience such as recommending related products.
  • Marketing and Advertising. To send marketing and promotional communications by email, text message or postal mail, and to show you online advertisements based on items you previously purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity.
  • Communicating with You. To provide customer support, be responsive to you, and maintain our business relationship with you.
  • Legal Reasons. To comply with applicable law or respond to valid legal process, and to enforce or investigate potential violations of our terms or policies.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Services, remember your preferences, analyse traffic and performance, and support personalised content and advertising. You can control the use of cookies through your browser settings and, where applicable, through the cookie preferences available on our website. Please note that disabling certain cookies may affect the functionality of the Services.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf.
  • With business and marketing partners to provide marketing services and advertise to you.
  • When you direct, request or consent to our disclosure of certain information to third parties.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce terms, and protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Information you provide on public or semi-public venues, including third-party social networking platforms, may also be viewable by other users without limitation as to its use. Our inclusion of such links does not, by itself, imply any endorsement.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit, so we recommend you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

  • Right to Access / Know. You may request access to personal information that we hold about you.
  • Right to Delete. You may request that we delete personal information we maintain about you.
  • Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may request a copy of your personal information and ask that we transfer it to a third party.
  • Managing Communication Preferences. You may opt out of promotional emails at any time using the unsubscribe option.
  • Objection to Processing and Restriction of Processing. You may ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent. Where we rely on consent, you may withdraw it at any time.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests. You may designate an authorized agent to make requests on your behalf, subject to proof of authorization. We will respond in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities on the European Data Protection Board website.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@mylyl.com. For the purpose of applicable data protection laws, we are the data controller of your personal information.

LYL love your life® · mylyl.com

This Privacy Policy reflects EU General Data Protection Regulation (GDPR) principles. We recommend a final legal review by a qualified professional before publication.